As the Consumer Behavior department, we investigate consumer attitudes, decisions and behavior.
Our research, teaching and service projects aim to promote health and sustainability behavior (in the sense of the UN Sustainable Development Goals). We pursue this with experiments, quantitative and qualitative surveys and various measurement methods (e.g. process tracing).
Our work is interdisciplinary and our approaches are based on social, environmental and economic psychology, decision research, social marketing and behavioral economics.
We have created the BECAUSE research lab for collaboration with industry partners.
In our projects we work interdisciplinary. We focus on the topics of health, environment and prevention.
Our curriculum and information about writing bachelor and master theses in the field of Consumer Behavior.
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