Research projects

How focusing on superordinate goals can motivate goal pursuit

Gesundes vs. ungesundes Essen

Achieving goals is typically seen as a success and something positive. However, achieving goals can also be negative because it can signal people that they have done enough leading to a rest and a lower motivation to show further actions. This is unproblematic in the case of short-term goals. Many goals, however, require a continuous effort over a longer period of time. This research project employs with the advantages of abstract, superordinate goals.

The influence of energy-efficient street lighting on driving speed


Street lighting makes an important contribution to road safety. An optimal street lighting helps road users to identify sources of danger on and alongside the road at an early stage to discover and recognize the streets in order to make adequate decisions and act correctly can.