Department Consumer Behavior

Department Consumer Behavior

Research Lab

You want to better understand your target groups, reach them effectively and stimulate sustainable behavior change?

To complement pure research and studies, we work with practice partners on specific issues and have created the BECAUSE research lab for this purpose. We support you with services in applied research, consulting and process guidance. We combine methods from psychology and economics. We develop our solutions from the perspective of your target group. Society as a whole as well as the individual can benefit from this. Our approach is modular and adapts to your problem and available resources.

We are your experts in Behavior Change and Social Marketing and look forward to hearing from you.

Offer

Scientific recommendations and empirical studies

Do you need a decision-making foundation that is based on sound and scientific recommendations?

We provide you with the current state of research and conduct qualitative and quantitative studies.

Target group analysis

Would you like to better understand your target group?

We analyze attitudes, values and needs from the perspective of the target group.

Behavioral and context analyses

Do you need a basis to prompt effective measures for behavioral change?

We examine the background and conditions why your target group behaves in a certain way.

Training in Behavior Change

Would you like to expand your expertise in Social Marketing, Behavior Change and relevant research methods?

We offer a training module, workshop or presentation tailored to you and your organization

Academic Partnership

Can your project benefit from our Social Marketing and Behavior Change approach?

Our experts are glad to discuss potential collaborations. We look forward to hearing from you.

Approach

Our Approach

  • consists of five sequential steps and is modular
  • adapts to your problem and resources

Our Approach assists

  • in the precise definition of the target group and the behavior to be changed
  • the diagnosis of the motivations and conditions that hinder (barriers) or promote (benefits) the behavior
  • the design and testing of measures that reduce barriers and increase benefits
  • thus prompting behavior change; and the implementation and evaluation of the measures in practice

By taking a systematic approach, we can ensure that the measures address where the problem lies, effectively prompting behavior change.

Projects

Target group-specific, behavioral measures to promote the use of public transport in Switzerland

Familie im Zug
© Pavel Losevsky - stock.adobe.com

Which behavioral measures can help to increase the share of public transport in the modal split? We investigated this question on behalf of the BAV. We focused on the target group "family with child(ren) and car(s)", which plays an important role in the development of mobility habits.

Study on the non-financial motives for money games

Ziehung Lotto-Kugeln
© Swisslos

What are the motives that drive a large proportion of the Swiss population to play the lottery? The answer seems simple at first glance: Because they want to win money. But is this really the only motive for participating in the lottery? We explored this question in 19 qualitative in-depth interviews.

Intervention strategy to improve hand hygiene in small animal hospitals

Untersuchung eines Hundes
© Universität Bern

In small animal hospitals, it can happen that animals become infected with multidrug-resistant organisms during their stay. This can be avoided with improved infection prevention. In human medicine, extensive instruments are available for monitoring and promoting hand hygiene. Today, it is unclear whether these instruments can be transferred to veterinary medicine. With the aim of developing suitable instruments for small animal hospitals, we used the first three steps of our approach in this project.

Instruments to motivate sports club managers to design the environment of their club in a health-promoting way

© Swiss Olympic, «cool and clean»

"Cool and clean" launched a checklist "Suggestions for sports clubs" in 2019 to support sports clubs in making the environment of their club more health-promoting. As there has been no widespread implementation of this checklist on the part of club managers, a project with BECAUSE was launched. The aim was to understand how club managers can be encouraged to implement measures for a health-promoting club environment.

The focus of our work lies on the topics health, environment and risk prevention.

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