Abteilung Consumer Behavior


Dr. Adrian Gadient-Brügger

Wissenschaftlicher Mitarbeiter

+41 31 684 86 75
Universität Bern
Institut für Marketing und Unternehmensführung
Abteilung Consumer Behavior
Engehaldenstrasse 4
3012 Bern
nach Absprache
Pers. Website

Eine komplette Liste der Publikationen finden Sie auf Adrians Profilen auf google scholar, ORCID oder ResearchGate.

Journal Article

Lange, Florian; Berger, Sebastian; Byrka, Katarzyna; Brügger, Adrian; Henn, Laura; Sparks, Aaron C.; Nielsen, Kristian Steensen; Urban, Jan (2023). Beyond self-reports: A call for more behavior in environmental psychology. Journal of environmental psychology, 86, p. 101965. Elsevier 10.1016/j.jenvp.2023.101965

Holenweger, Geraldine; Stöckli, Sabrina; Brügger, Adrian (2023). Carbon footprint labels involving traffic lights foster sustainable food choices. Food Quality and Preference, 106, p. 104813. Elsevier 10.1016/j.foodqual.2023.104813

Capstick, Stuart; Nash, Nicholas; Whitmarsh, Lorraine; Poortinga, Wouter; Haggar, Paul; Brügger, Adrian (2022). The connection between subjective wellbeing and pro-environmental behaviour: Individual and cross-national characteristics in a seven-country study. Environmental science & policy, 133, pp. 63-73. Elsevier 10.1016/j.envsci.2022.02.025

Brügger, Adrian; Tobias, Robert; Monge-Rodriguez, Fredy S. (2021). Public Perceptions of Climate Change in the Peruvian Andes. Sustainability, 13(5), pp. 2677-2703. MDPI 10.3390/su13052677

Höchli, Bettina; Brügger, Adrian; Messner, Claude (2021). Exploring the influence of goals at different levels of abstraction on self-reported and electronically measured exercise frequency: an experimental field study. International Journal of Sport and Exercise Psychology, 20(2), pp. 474-496. Taylor & Francis 10.1080/1612197X.2021.1891000

Brügger, Adrian; Demski, Christina; Capstick, Stuart (2021). How Personal Experience Affects Perception of and Decisions Related to Climate Change: A Psychological View. Weather, climate, and society, 13(3), pp. 397-408. American Meteorological Society 10.1175/WCAS-D-20-0100.1

Brügger, Adrian; Gubler, Moritz; Steentjes, Katharine; Capstick, Stuart B. (2020). Social Identity and Risk Perception Explain Participation in the Swiss Youth Climate Strikes. Sustainability, 12(24), pp. 1-17. MDPI 10.3390/su122410605

Höchli, Bettina; Brügger, Adrian; Messner, Claude (2020). Making New Year's Resolutions that Stick: Exploring how Superordinate and Subordinate Goals Motivate Goal Pursuit. Applied Psychology: Health and Well-Being, 12(1), pp. 30-52. Wiley-Blackwell 10.1111/aphw.12172

Brügger, Adrian (2020). Understanding the psychological distance of climate change: The limitations of construal level theory and suggestions for alternative theoretical perspectives. Global environmental change, 60, p. 102023. Elsevier 10.1016/j.gloenvcha.2019.102023

Brügger, Adrian; Höchli, Bettina (2019). The role of attitude strength in behavioral spillover: Attitude matters—but not necessarily as a moderator. Frontiers in psychology, 10, p. 1018. Frontiers Research Foundation 10.3389/fpsyg.2019.01018

Höchli, Bettina; Brügger, Adrian; Abegglen, Roman; Messner, Claude (2019). Using a Goal Theoretical Perspective to Reduce Negative and Promote Positive Spillover After a Bike-to-Work Campaign. Frontiers in psychology, 10, p. 433. Frontiers Research Foundation 10.3389/fpsyg.2019.00433

Brügger, Adrian; Dorn, Michael H.; Messner, Claude; Kaiser, Florian G. (2019). Conformity Within the Campbell Paradigm: Proposing a New Measurement Instrument. Social Psychology, 50(3), pp. 133-144. Hogrefe & Huber 10.1027/1864-9335/a000366

Brügger, Adrian; Pidgeon, Nick (2018). Spatial framing, existing associations, and climate change beliefs. Environmental values, 27(5), pp. 559-584. White Horse Press 10.3197/096327118X15321668325966

Höchli, Bettina; Brügger, Adrian; Messner, Claude (2018). How Focusing on Superordinate Goals Motivates Broad, Long-Term Goal Pursuit: A Theoretical Perspective. Frontiers in psychology, 9 Frontiers Research Foundation 10.3389/fpsyg.2018.01879

Brügger, Adrian; Morton, T. A.; Dessai, Suraje (2016). “Proximising” climate change reconsidered: A construal level theory perspective. Journal of environmental psychology, 46, pp. 125-142. Elsevier 10.1016/j.jenvp.2016.04.004

Brügger, Adrian; Dessai, Suraje; Devine-Wright, Patrick; Morton, Thomas A.; Pidgeon, Nicholas F. (2015). Psychological responses to the proximity of climate change. Nature climate change, 5(12), pp. 1031-1037. Nature Publishing Group 10.1038/nclimate2760

Messner, Claude; Brügger, Adrian (2015). Nazis by Kraut: A playful application of moral self-licensing. Psychology, 06(09), pp. 1144-1149. Scientific Research 10.4236/psych.2015.69112

Brügger, Adrian; Morton, Thomas A.; Dessai, Suraje (2015). Hand in hand: public endorsement of climate change mitigation and adaptation. PLoS ONE, 10(4), e0124843. Public Library of Science 10.1371/journal.pone.0124843

Friedrich, Verena; Brügger, Adrian; Bauer, Georg F. (2015). Worksite Tobacco Prevention: A Randomized, Controlled Trial of Adoption, Dissemination Strategies, and Aggregated Health-Related Outcomes across Companies. BioMed research international, 2015, p. 136505. Hindawi Publishing Corporation 10.1155/2015/136505

Weibel, Christian; Messner, Claude; Brügger, Adrian (2014). Completed egoism and intended altruism boost healthy food choices. Appetite, 77, pp. 38-45. Elsevier 10.1016/j.appet.2014.02.010

Kaiser, Florian G.; Brügger, A.; Hartig, Terry; Gutscher, Heinz (2014). Appreciation of nature and appreciation of environmental protection: How stable are these attitudes and which comes first? Revue Européenne de Psychologie Appliquée/European Review of Applied Psychology, 64(6), pp. 269-277. Elsevier 10.1016/j.erap.2014.09.001

Kaiser, Florian G.; Hartig, Terry; Brügger, Adrian; Duvier, Caroline (2013). Environmental protection and nature as distinct attitudinal objects: An application of the Campbell Paradigm. Environment and behavior, 45(3), pp. 369-398. Sage 10.1177/0013916511422444

Brügger, Adrian; Kaiser, Florian G.; Roczen, Nina (2011). One for all? Connectedness to nature, inclusion of nature, environmental identity, and implicit association with nature. European psychologist, 16(4), pp. 324-333. Hogrefe 10.1027/1016-9040/a000032

Tanner, Carmen; Brügger, Adrian; van Schie, Susan; Lebherz, Carmen (2010). Actions speak louder than words. Zeitschrift für Psychologie / Journal of psychology, 218(4), pp. 225-233. Hogrefe 10.1027/0044-3409/a000032

Tobias, Robert; Brügger, Adrian; Mosler, Hans-Joachim (2009). Developing strategies for waste reduction by means of tailored interventions in Santiago de Cuba. Environment and behavior, 41(6), pp. 836-865. Sage 10.1177/0013916509338004

Book Section

Gubler, Moritz Raffael; Brügger, Adrian; Eyer, Marc (2019). Adolescents’ Perceptions of the Psychological Distance to Climate Change, Its Relevance for Building Concern About It, and the Potential for Education. In: Leal Filho, Walter; Hemstock, Sarah L. (eds.) Climate Change and the Role of Education. Climate Change Management (pp. 129-147). Cham: Springer 10.1007/978-3-030-32898-6_8

Brügger, Adrian; Otto, Siegmar (2017). Naturbewusstsein psychologisch: Was ist Naturbewusstsein, wie misst man es und wie wirkt es auf Umweltschutzverhalten? In: Rückert-John, Jana (ed.) Gesellschaftliche Naturkonzeptionen (pp. 215-237). Springer 10.1007/978-3-658-15733-3_11


Messner, Claude; Tiaden, Corinne; Brügger, Adrian; Ulrich, Milena (2013). Der mittelfristige Einfluss von Feedback auf die Leistung von Mastery oder Performance motivierten Personen. Frankfurt am Main: peDOCS

Conference or Workshop Item

Brügger, Adrian; Gubler, Moritz Raffael (23 November 2019). Key factors for participation in youth climate strikes in Switzerland (Unpublished). In: 17th Swiss Geoscience Meeting. 22.-23.11.2019. Fribourg/Suisse.

Brügger, Adrian; Gubler, Moritz Raffael (6 September 2019). To strike or not to strike? Motives of young strikers and non-strikers in Switzerland (Unpublished). In: International Conference on Environmental Psychology (ICEP). Plymouth. 04.-06.09.2019.

Brügger, Adrian (5 September 2019). Spatial associations with climate change and how they interact with distance frames (Unpublished). In: International Conference on Environmental Psychology (ICEP). Plymouth. 04.-06.09.2019.

Messner, Claude; Höchli, Bettina; Brügger, Adrian (March 2019). To Make New Year’s Resolutions Stick: Focusing on Subordiante as Well as Superordinate Goals (Unpublished). In: Annual Conference of the Society of Consumer Psychology. Savannah, Georgia. Feb. 28 - Mar. 2, 2019.

Höchli, Bettina; Messner, Claude; Brügger, Adrian (October 2018). Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign. Advances in consumer research, 46, p. 909. Association for Consumer Research

Messner, Claude; Höchli, Bettina; Brügger, Adrian (September 2018). Vorteile von übergeordneten Zielen (Unpublished). In: Kongress der Deutschen Gesellschaft für Psychologie. Frankfurt, Germany.

Brügger, Adrian; Uhl, Isabella (25 September 2017). Emotionen in der Klimawandelkommunikation (Unpublished). In: K3 Kongress zu Klimawandel, Kommunikation und Gesellschaft. Unipark Nonntal, Universität Salzburg. 25.09--26.09.2017.

Höchli, Bettina; Brügger, Adrian (18 September 2017). Using goal theory to encourage positive spillover and prevent negative spillover (Unpublished). In: BPS Spillover Workshop. Cardiff, UK. 18.09.-19.09.2017.

Brügger, Adrian; Tobias, Robert; Monge, Fredy (31 August 2017). Public perceptions of climate change in Peru (Unpublished). In: International Conference of Environmental Psychology. Coruña, Spain. 30.08.-01.09.2017.

Brügger, Adrian; Tobias, Robert; Monge, Fredy (4 August 2017). Percepción del cambio climático en Cusco : riesgos, emociones, y moralidad (Unpublished). In: International Forum of Social Sciences. Prague, Czech Republic. 04.-06.05. 2017.

Dorn, Michael Hans; Brügger, Adrian; Messner, Claude (28 October 2016). Do you cut in line? Predicting individuals’ compliance to social norms from day-to-day behavior (Unpublished). In: North American Conference of the Association for Consumer Research. Berlin. 27.-30.10.2016.

Monge, Fredy; Tobias, Robert; Brügger, Adrian (10 August 2016). Percepción de riesgo del cambio climático y desglaciamiento en pobladores peruanos - Cuenca del Chicón (Unpublished). In: Foro Glaciares. Huaraz, Peru. 10.08.2016.

Brügger, Adrian (20 June 2016). Psychological responses to proximal climate change (Unpublished). In: Society for Risk Analysis Europe Conference. Bath, UK. 20.06.2016.

Brügger, Adrian; Tobias, R.; Monge, F. (2016). A replication and Extension of the socio-psychological model of climate Change risk perceptions (Unpublished). In: Society for Risk Analysis. San Diego. 11.-15.12.2016.

Dorn, Michael Hans; Messner, Claude; Brügger, Adrian (1 October 2015). A double-edged sword: How perceived variety and perceived choice difficulty jointly determine consumers’ satisfaction with a customized product. In: North American Conference of the Association for Consumer Research. New Orleans, USA. 01.-04.10.2015.

Messner, Claude; Brügger, Adrian (21 September 2014). Nazis & Krauts (Unpublished). In: 49. Kongress der Deutschen Gesellschaft für Psychologie. Bochum, Deutschland. 21.- 25.09.2014.

Dorn, Michael Hans; Brügger, Adrian; Messner, Claude (2014). Repeatedly experiencing information overload in a product customization: a case of sequential overchoice. In: Society for Consumer Psychology 2014 Annual Winter Conference. Miami, USA. 6.-8. Mrz. 2014.

Dorn, Michael Hans; Brügger, Adrian; Messner, Claude (3 October 2013). Sequential overchoice in product customization. In: North American Conference of the Association for Consumer Research 2013. Chicago, USA. 03.-06.10.2013.

Kaiser, Florian; Brügger, Adrian (2012). Stabilität und gegenseitige Beinflussung von Umweltschutz- und Natureinstellung (Unpublished). In: 48. Kongress der Deutschen Gesellschaft für Psychologie. Bielefeld. 22.-27.9.2012.

Messner, Claude; Tiaden, Corinne; Brügger, Adrian (2012). Einfluss von Feedback und Zielorientierung auf die Leistung. In: 48. Kongress der Deutschen Gesellschaft für Psychologie. Bielefeld. 23.-27.9.2012.

Brügger, Adrian; Morton, Thomas; Suraje, Dessai (2012). Here and fear: Two strategies to increase people's risk perceptions and the motivation to tackle climate change (Unpublished). In: 13th Swiss Global Change Day. Bern. 04.04.2012.

2017–to date Lecturer in Sustainable Behavior/Senior Teaching and Research Assistant, Department of Consumer Behavior, University of Bern
2015–2016 Honorary Research Fellow, School of Psychology, University of Cardiff
2014–2015                     Senior Teaching and Research Assistant, Department of Consumer Behavior, University of Bern
2011–2014                Research Associate, Department of Consumer Behavior, University of Bern
2007–2009 Junior Research Assistant / Research Associate, Institute of Social and Preventive Medicine, University of Zurich
2004–2007 Junior Research Assistant, Forensic Psychiatric Service, University of Bern
2002–2004 Commercial employee and translator, Commissariat d’Avaries SA, Neuchâtel
Academic degrees
2009 - 2014 Doctor of Philosophy in Psychology, University of Exeter                                                   
2005 - 2009  Master of Science in Psychology and Environmental Sciences, University of Zurich
2003 - 2005 Foundation Studies in Psychology, University of Fribourg