Dr. Bettina Höchli
Oberassistentin
- Telefon
- +41 31 631 80 29
- bettina.hoechli@imu.unibe.ch
- Büro
- 118
- Postadresse
- Universität Bern
Institut für Marketing und Unternehmensführung
Abteilung Consumer Behavior
Engehaldenstrasse 4
3012 Bern
Publikationen
| Auserwählte Publikationen |
|---|
| Höchli, B. (2020). Both/And" Instead of "Either/Or”: How Focusing on Goals at Different Levels of Abstraction Can Motivate Goal Pursuit (Doctoral Dissertation, University of Bern). Retrieved from University Library Bern. |
| Brügger, A., & Höchli, B. (2019). The Role of Attitude Strength in Behavioral Spillover: Attitude Matters—But Not Necessarily as a Moderator. Frontiers in Psychology, 10, 1018. doi: 10.3389/fpsyg.2019.01018 |
| Höchli, B., Brügger, A., Abegglen, R., & Messner, C. (2019). Using a Goal Theoretical Perspective to Reduce Negative and Promote Positive Spillover After a Bike-to-Work Campaign. Frontiers in Psychology, 10, 433. doi: 10.3389/fpsyg.2019.00433 |
| Höchli, B., Brügger, A., & Messner, C. (2019). Making New Year’s Resolutions that Stick: Exploring how Superordinate and Subordinate Goals Motivate Goal Pursuit. Applied Psychology: Health and Well-Being. doi: 10.1111/aphw.12172 |
| Höchli, B., Brügger, A., & Messner, C. (2018). How Focusing on Superordinate Goals Motivates Broad, Long-Term Goal Pursuit: A Theoretical Perspective. Frontiers in Psychology, 9, 1664–1078. doi: 10.3389/fpsyg.2018.01879 |
Curriculum Vitae
| 2019 - today | Senior Research and Teaching Assistant, Department for Consumer Behavior, Institute for Marketing and Management, University of Bern |
|---|---|
| 2018 - today | Lecturer for Research and Development, Swiss Marketing Institute |
| 2016 - today | Independent mandates: consulting and workshop management in the areas of trend research and consumer behavior |
| 2015 - 2019 | PhD Student, Department for Consumer Behavior, Institute for Marketing and Management, University of Bern |
| 2014 - 2017 | Senior Researcher, GDI Gottlieb Duttweiler Institute |
| 2012 - 2014 | Management Trainee, Swiss Federal Railways SBB CFF FFS |
| 2012 | Teaching Assistant Game Theory, Institute of Economics, University of Bern |
| 2010-2012 | Deputy Managing Director, Umbrella Association of Swiss Youth Parliaments |
| 2015 - 2019 | PhD in Economics (Dr.rer.oec.), University of Bern |
|---|---|
| 2010 - 2012 | Master of Science in Economics, University of Bern |
| 2009 - 2010 | Exchange semester, Keio University, Tokio, Japan |
| 2007 - 2010 | Bachelor fo Science in Economics (Major) and Sociology (Minor), University of Bern |