Abteilung Consumer Behavior


Dr. Bettina Höchli


+41 31 631 80 29
Universität Bern
Institut für Marketing und Unternehmensführung
Abteilung Consumer Behavior
Engehaldenstrasse 4
3012 Bern
Auserwählte Publikationen
Auserwählte Publikationen
Höchli, B. (2020). Both/And" Instead of "Either/Or”: How Focusing on Goals at Different Levels of Abstraction Can Motivate Goal Pursuit (Doctoral Dissertation, University of Bern). Retrieved from University Library Bern.
Brügger, A., & Höchli, B. (2019). The Role of Attitude Strength in Behavioral Spillover: Attitude Matters—But Not Necessarily as a Moderator. Frontiers in Psychology, 10, 1018. doi: 10.3389/fpsyg.2019.01018
Höchli, B., Brügger, A., Abegglen, R., & Messner, C. (2019). Using a Goal Theoretical Perspective to Reduce Negative and Promote Positive Spillover After a Bike-to-Work Campaign. Frontiers in Psychology, 10, 433. doi: 10.3389/fpsyg.2019.00433
Höchli, B., Brügger, A., & Messner, C. (2019). Making New Year’s Resolutions that Stick: Exploring how Superordinate and Subordinate Goals Motivate Goal Pursuit. Applied Psychology: Health and Well-Being. doi: 10.1111/aphw.12172
Höchli, B., Brügger, A., & Messner, C. (2018). How Focusing on Superordinate Goals Motivates Broad, Long-Term Goal Pursuit: A Theoretical Perspective. Frontiers in Psychology, 9, 1664–1078. doi: 10.3389/fpsyg.2018.01879
Professional Experience
2019 - today Senior Research and Teaching Assistant, Department for Consumer Behavior, Institute for Marketing and Management, University of Bern
2018 - today Lecturer for Research and Development, Swiss Marketing Institute
2016 - today Independent mandates: consulting and workshop management in the areas of trend research and consumer behavior
2015 - 2019 PhD Student, Department for Consumer Behavior, Institute for Marketing and Management, University of Bern
2014 - 2017 Senior Researcher, GDI Gottlieb Duttweiler Institute
2012 - 2014 Management Trainee, Swiss Federal Railways SBB CFF FFS
2012 Teaching Assistant Game Theory, Institute of Economics, University of Bern
2010-2012 Deputy Managing Director, Umbrella Association of Swiss Youth Parliaments
Academic Degrees
2015 - 2019 PhD in Economics (Dr.rer.oec.), University of Bern
2010 - 2012 Master of Science in Economics, University of Bern
2009 - 2010 Exchange semester, Keio University, Tokio, Japan
2007 - 2010 Bachelor fo Science in Economics (Major) and Sociology (Minor), University of Bern