Abteilung Consumer Behavior


Eine komplette Liste der Publikationen finden Sie auf Bettinas Profilen auf google scholar, ORCID oder ResearchGate.

Journal Article

Aschwanden, Rahel; Messner, Claude; Höchli, Bettina; Holenweger, Geraldine (2024). Employee behavior: the psychological gateway for cyberattacks. Organizational Cybersecurity Journal: Practice, Process and People Emerald 10.1108/OCJ-02-2023-0004

Höchli, Bettina Rebekka; Dorn, Michael; Holenweger, Geraldine; Messner, Claude; Schuller, Simone; Rohrbach, Helene (2023). Improving Hand Hygiene Adherence in Small Animal Hospitals: A Social Marketing Approach. Social marketing quarterly, 29(3) Sage 10.1177/15245004231191567

Höchli, Bettina; Brügger, Adrian; Messner, Claude (2021). Exploring the influence of goals at different levels of abstraction on self-reported and electronically measured exercise frequency: an experimental field study. International Journal of Sport and Exercise Psychology, 20(2), pp. 474-496. Taylor & Francis 10.1080/1612197X.2021.1891000

Höchli, Bettina; Brügger, Adrian; Messner, Claude (2020). Making New Year's Resolutions that Stick: Exploring how Superordinate and Subordinate Goals Motivate Goal Pursuit. Applied Psychology: Health and Well-Being, 12(1), pp. 30-52. Wiley-Blackwell 10.1111/aphw.12172

Brügger, Adrian; Höchli, Bettina (2019). The role of attitude strength in behavioral spillover: Attitude matters—but not necessarily as a moderator. Frontiers in psychology, 10, p. 1018. Frontiers Research Foundation 10.3389/fpsyg.2019.01018

Höchli, Bettina; Brügger, Adrian; Abegglen, Roman; Messner, Claude (2019). Using a Goal Theoretical Perspective to Reduce Negative and Promote Positive Spillover After a Bike-to-Work Campaign. Frontiers in psychology, 10, p. 433. Frontiers Research Foundation 10.3389/fpsyg.2019.00433

Höchli, Bettina; Brügger, Adrian; Messner, Claude (2018). How Focusing on Superordinate Goals Motivates Broad, Long-Term Goal Pursuit: A Theoretical Perspective. Frontiers in psychology, 9 Frontiers Research Foundation 10.3389/fpsyg.2018.01879

Conference or Workshop Item

Höchli, Bettina; Messner, Claude Mathias (October 2020). RealExperienceInsight: A smartphone app to conduct survey and experimental research (Unpublished). In: Swiss Academy of Marketing Science Conference. Luzern. 16.10.2020.

Stöckli, Sabrina; Höchli, Bettina; Dorn, Michael Hans; Messner, Claude Mathias (21 June 2019). Improving Personality-Mining Algorithms Used for Psychological Targeting with a Psychometric Scale for Susceptibility to Social Influence (Unpublished). In: INFORMS Marketing Science Conference. Roma, Italy. 20.-22.06.2019.

Messner, Claude; Höchli, Bettina; Brügger, Adrian (March 2019). To Make New Year’s Resolutions Stick: Focusing on Subordiante as Well as Superordinate Goals (Unpublished). In: Annual Conference of the Society of Consumer Psychology. Savannah, Georgia. Feb. 28 - Mar. 2, 2019.

Höchli, Bettina; Messner, Claude; Brügger, Adrian (October 2018). Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign. Advances in consumer research, 46, p. 909. Association for Consumer Research

Messner, Claude; Höchli, Bettina; Brügger, Adrian (September 2018). Vorteile von übergeordneten Zielen (Unpublished). In: Kongress der Deutschen Gesellschaft für Psychologie. Frankfurt, Germany.

Höchli, Bettina; Brügger, Adrian (18 September 2017). Using goal theory to encourage positive spillover and prevent negative spillover (Unpublished). In: BPS Spillover Workshop. Cardiff, UK. 18.09.-19.09.2017.

Professional Experience
since 2024
Lecturer, Department Consumer Behavior, Institute for Marketing and Management, University of Bern, Switzerland
since 2024
Member of the Federal Commission for Consumer Affairs (Eidgenössische Kommission für Konsumentenfragen)
2019 - 2024 Postdoctoral Researcher, Institute for Marketing and Management, University of Bern, Switzerland
since 2018
Lecturer for Research and Development, Swiss Marketing Institute
since 2016
Independent mandates: Consulting and workshop management in the areas of behavioral insights, trend research and consumer behavior
2015 - 2019 PhD Student, Department for Consumer Behavior, Institute for Marketing and Management, University of Bern
2014 - 2017 Senior Researcher, GDI Gottlieb Duttweiler Institute
2012 - 2014 Management Trainee, Swiss Federal Railways SBB CFF FFS
2012 Teaching Assistant Game Theory, Institute of Economics, University of Bern
2010-2012 Deputy Managing Director, Umbrella Association of Swiss Youth Parliaments
Academic Degrees
2015 - 2019 PhD in Economics (Dr.rer.oec.), University of Bern
2010 - 2012 Master of Science in Economics, University of Bern
2009 - 2010 Exchange semester, Keio University, Tokio, Japan
 2007 - 2010 Bachelor fo Science in Economics (Major) and Sociology (Minor), University of Bern